Data Futures

A live experiment that exposes how our behaviors and perceptions of each other change once our personal data become openly accessible.

10Questions

'Data Futures' lays open the processes of data collection and repurposing in an interactive experience

10Questions

The audience answering the questions

10Questions

The visualized answers - Where are you from?

10Questions

The visualized answers - How attractive do you think you are?

10Questions

The visualized answers - What is your one wish for the future?

10Questions

Gathering increased insights through correlations of the answers

10Questions

Changing the background color phones to point out specific segments in the audience

10Questions

Changing the background color phones to point out specific segments in the audience

Digital services have taken over our everyday lives. While their personalization through our data provides an unprecedented level of convenience, it is important to also explore some of the behavioral changes that might come with this impending informational ubiquity.

’Data Futures’ investigates, together with an audience in a live experiment, some of the social dynamics that occur when our personal data become openly accessible.

Throughout the experiment participants are being led through a series of questions that they answer using their mobile phones.

These questions start out by asking simple descriptive parameters (e.g. nationality, height, age) but become increasingly personal over time.

The aggregated answers are then visualized live and, question-by-question, the audience gets more and more insights into the lives of their fellow audience members.

Following the series of questions, the individual answers are then correlated with each other to derive even deeper insights about the audience as a whole.

Based on these insights specific segments of the audience are then being pointed out by changing the background color of their mobile phones.

Surprisingly re-establishing this direct visual connection between each audience member and their data creates a powerful shift in thinking and exemplifies how easy your very own data can come back to “haunt” you.

The condensed process of engaging data collection, visual analysis and interactive repurposing exposes the audience’s notions around privacy of their personal data in this intimate, interactive experience.

While the digital services we use in our everyday lives tend to hide these data processing mechanisms from us through multiple layers of abstraction,’Data Futures’ lays open these processes, makes them understandable and most of all, experiential.

In a live experiment, ’Data Futures’ exposes how our behaviors and perceptions of each other change once our personal data become openly accessible.

A collaboration with Dominikus Baur.